Wells Street Market

Wells St. Market taps into the city’s best chefs, purveyors, and artisans to offer an elevated take on an urban food hall. Boasting nine fast-casual restaurants, Wells St. Market appeals to a wide range of tastes with American, Asian, Italian, Mediterranean, Mexican, and Polish cultures serving as inspiration. After a successful opening, traffic began to plateau so Wells St. Market wished to develop and implement a marketing plan that would generate increased awareness and patronage of the venue. A target was set to entice 500 more people through its doors daily.

The team and I developed an offbeat campaign that communicated “fun and food,” directed at people who work in and around the Chicago Loop. The messaging focused on generating immediate action - saturating the environment [wherever the target audience could be found] and prompting them to visit Wells St. Market while in the area.

The campaign drove a 42.5% increase in weekly average covers throughout its duration [beating the target by 115% Individual restaurants reported foot traffic increases in the double digits.

Davey Award winner for Outdoor Signage.