StatLab "It's About You" Campaign

Histology professionals are a curious bunch – they embrace each other, their discipline, and even humor, and they reject big, overly clinical feeling brands. They don’t respond to a corporate overlord hovering above them, but rather, a humanized, quirky brand that’s right beside them.

The goal was to position StatLab to forge a deep emotional connection with histologists, building superior trust, empathy, and loyalty. The campaign involved creating StatLab employees the pink brand color as the experts in all things histology. In addition to concepting the campaign look and feel, various pieces of collateral were designed as well as a new icon library and even fun t-shirts.