Chicago's First Lady Boat Tours

Architects don't agree on a lot. They argue about design and aesthetics, form vs function, and pretty much everything in between. Yet, one thing they do agree on is that no one celebrates the depth of Chicago's rich architectural history like the Chicago Architecture Center. And the architectural river tour on Chicago's First Lady is the only tour conducted with the expertise and in-depth knowledge of the docents of the Chicago Architecture Center. So, while architects may argue over whether 'less is more' in architecture, when it comes to architectural river tours—less is just less. That's why you should book your tour on Chicago's First Lady...The Architects' Choice.

This was a campaign I developed that was chosen by the client, but with the pandemic of 2020 was put on hold and eventually evolved into a new iteration. Nevertheless, being able to showcase the city of Chicago was on one of my favorite projects that I had the pleasure of working on.